Franklin Onyiriuka

Professionally known as Yung Brown

Franklin Onyiriuka, professionally known as Yung Brown, is a Nigerian creative entrepreneur, Afrobeat and dancehall artist, and the Founder and CEO of D2K Fashion, a Lagos-based fashion retail startup built around the brand promise of “Timeless Design, Modern Luxury.”

With a strong background in music, entertainment, and youth culture, Franklin brings a unique creative perspective to fashion entrepreneurship. His understanding of personal branding, lifestyle influence, street culture, and consumer taste shapes the identity and direction of D2K Fashion.

Fashion Retail

Building a modern Lagos-based fashion retail brand focused on premium casual wear and contemporary lifestyle fashion.

Creative Enterprise

Connecting music, youth culture, fashion, and visual identity into a lifestyle-driven business with strong brand appeal.

E-commerce Growth

Positioning D2K Fashion to scale through better inventory, stronger online visibility, improved customer experience, and wider market reach.

Leadership and Vision

As Founder and CEO, Franklin leads the vision, brand positioning, product direction, and growth strategy of D2K Fashion. The brand sits at the intersection of contemporary streetwear, premium casual fashion, and African lifestyle expression, offering stylish pieces for customers who value confidence, originality, and modern luxury.

Creative Background

Before launching D2K Fashion, Franklin built recognition in the West African music scene as an Afrobeat and dancehall artist. He is known for his 2015 breakout single “Pretty Girl”, featuring award-winning dancehall artist Patoranking and produced by Young D. His music catalogue also includes “Girls Them Daddy,” “Dress To Kill,” “Addiction,” and “Spend.”

Business Ambition

Through D2K Fashion, Franklin is translating his creative background into a scalable fashion retail business. His goal is to grow the brand beyond entertainment-inspired fashion into a strong digital retail company with improved inventory capacity, wider market reach, stronger online customer experience, and a recognizable lifestyle identity within Nigeria’s growing fashion and e-commerce market.